Advertising and children: Issues and policy options

Kitchen, Philip J.; Eagle, Lynne; Bulmer, Sandy; de Bruin, Anne

Abstract

This article reviews the debate regarding the issue of growing obesity in society in terms of issues and possible policy options. The issue is most focused on children though having obvious ramifications for adults in many economies around the world. Policy solutions such as advertising bans or taxes that have been proposed in several countries seem to be based on insufficient evidence - i.e., there is no empirical evidence to substantiate the claimed causal effect between marketing communication practices directed at children and nutrition. These solutions, if enacted in policy, could be both inequitable and ineffective. While the study is couched and framed from a New Zealand context, nonetheless it serves to illuminate issues and policies of wider relevance. Copyright © 2005 by The Haworth Press, Inc. All rights reserved.

• Journal Article Type: Review
• Publication Date: Mar 1, 2006
• Deposit Date: Nov 12, 2010
• Publicly Available Date: Apr 10, 2016
• Journal: Journal of Promotion Management
• Print ISSN: 1049-6491
• Electronic ISSN: 1540-7594
• Publisher: Taylor & Francis (Routledge)
• Peer Reviewed: Peer Reviewed
• Volume: 11
• Issue: 2-3
• Pages: 175-194
• DOI: https://doi.org/10.1300/J057v11n02_12
• Keywords: advertising, children, health, New Zealand, nutrition, obesity, public policy
• Public URL: https://uwe-repository.worktribe.com/output/1040036
• Publisher URL: http://dx.doi.org/10.1300/J057v11n02_12
• Contract Date: Apr 10, 2016