Measuring performance in competitive strategy research

Parnell, John A.; O'Regan, Nicholas; Ghobadian, Abby

Abstract

When testing for strategy-performance linkages, attention is often given more to the measurement of strategy than to the measurement of performance. However, the selection of performance measures can dramatically influence the findings and conclusions of such studies. This research note provides evidence to support this assertion. Specifically, it is demonstrated that empirical findings can be directly linked to performance measures utilised. Because different strategies may have different performance objectives, selecting appropriate measures is a critical, but difficult task. Copyright © 2006 Inderscience Enterprises Ltd.

• Journal Article Type: Article
• Publication Date: Jan 1, 2006
• Journal: International Journal of Management and Decision Making
• Print ISSN: 1462-4621
• Electronic ISSN: 1741-5187
• Publisher: Inderscience
• Peer Reviewed: Peer Reviewed
• Volume: 7
• Issue: 4
• Pages: 408-417
• DOI: https://doi.org/10.1504/IJMDM.2006.010246
• Keywords: competitive strategy, differentiation, low cost, performance measurement, strategy performance, measurement error
• Public URL: https://uwe-repository.worktribe.com/output/1044959
• Publisher URL: http://dx.doi.org/10.1504/IJMDM.2006.010246