Outputs (5)

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference Contribution

New marketing, new marketers? (2002)
Presentation / Conference Contribution

Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter