Globalization, integration and gray marketing: Marketing communications in New Zealand
Preprint / Working Paper
All Outputs (334)
Globalisation and tertiary education markets: An initial analysis
Preprint / Working Paper
Children, the medium and the message
Preprint / Working Paper
Advertising restrictions: Protection of the young and vulnerable?
Preprint / Working Paper
Beyond children directed TV advertising: Violence, values and the electronic media environment
Preprint / Working Paper
Inside the empty raincoat: Towards a globalized communication strategy
Preprint / Working Paper
The impact of gray marketing and parallel importing on brand equity and brand value
Preprint / Working Paper
Approbation and apprehension
Preprint / Working Paper
Implications of globalization on customer relationship management
Preprint / Working Paper
Spatial competition and store location in shopping centres
Preprint / Working Paper
IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Preprint / Working Paper
The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.
Strategic marketing plan
Preprint / Working Paper
Restorative Justice and Harmful Sexual Behaviour (RJHSB): A commentary
Preprint / Working Paper
Restorative Justice (RJ) has been practiced around the world in various settings, including criminal justice,
for many years (Shapland et al., 2004; 2006). In the UK, there has been a long history of its use with the
intent to allow those who have... Read More about Restorative Justice and Harmful Sexual Behaviour (RJHSB): A commentary.
Systems leadership: Pitfalls and possibilities
Preprint / Working Paper
Systems leadership is heralded as a means for improving collaboration and alignment between those commissioning, providing and using public services. Despite the clamour, however, little attention has been paid to the challenges of such an approach... Read More about Systems leadership: Pitfalls and possibilities.
“Basta Ya!”: On the Colombian center for historical memory report
Preprint / Working Paper
Steps towards the construction of peace in Colombia?
The account of armed conflict that has affected Colombia for more than 50 years still has chapters that are unknown to Colombians and the world. However, the report “Enough Already! Colombia: Me... Read More about “Basta Ya!”: On the Colombian center for historical memory report.
Economic, social and cultural rights overlooked in databases?
Preprint / Working Paper
Lina Malagón, Fionnuala Ní Aoláin and Rory O’Connell detail their findings from a critical analysis of the inclusion of economic, social and cultural rights (ESCRs) in peace agreements through the analysis of five key databases, and in doing so highl... Read More about Economic, social and cultural rights overlooked in databases?.
Desistance, recovery, and justice capital: Putting it all together
Preprint / Working Paper