Building brands or bolstering egos?  A comparative review of the impact and measurement of advertising on brand equity

Eagle, Lynne

Lynne Eagle

Working Paper Type	Working Paper
Publication Date	Jan 1, 1999
Peer Reviewed	Peer Reviewed
Keywords	brands, impact, measurement advertising, brand equity
Public URL	https://uwe-repository.worktribe.com/output/1098014
Publisher URL	http://www.massey.ac.nz/