Inside the empty raincoat: Towards a globalized communication strategy

Eagle, Lynne; Kitchen, Philip J

Lynne Eagle

Philip J Kitchen

Working Paper Type	Working Paper
Publication Date	Jan 1, 2000
Peer Reviewed	Peer Reviewed
Keywords	global, communication strategy
Public URL	https://uwe-repository.worktribe.com/output/1095177
Publisher URL	http://www.massey.ac.nz/