All Outputs (5)

Managing the diffusion of innovation (2002)
Presentation / Conference Contribution

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution

An analysis of the concept of cool and its marketing implications (2002)
Journal Article

New marketing, new marketers? (2002)
Presentation / Conference Contribution

Future marketers: Future curriculum: Future shock? (2002)
Journal Article