All Outputs (127)

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours (2013)
Presentation / Conference Contribution

Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article

Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.

'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article

Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article

Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.

Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference Contribution

Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change (2012)
Presentation / Conference Contribution

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference Contribution

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference Contribution

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference Contribution

Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference Contribution

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference Contribution

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Field-capital theory and its implications for marketing (2010)
Journal Article

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

Research leading to social marketing solutions to encourage breastfeeding amongst teenage mothers in hard to reach communities: report prepared for Bristol PCT, September 2009 (2009)
Report

Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference Contribution

How social marketing can encourage teenage breastfeeding (2009)
Report

The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.

Social marketing and the meaning of cool (2008)
Journal Article

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.