Use Of The Warwick-Edinburgh mental wellbeing scale in a survey study of self-reported self-harm amongst 13 – 18 year olds across England
(2014)
Presentation / Conference Contribution
All Outputs (137)
Can social marketing make 20mph the new norm? (2014)
Journal Article
© 2014 Elsevier Ltd. This paper reports the findings of a study that explored the possible role for social marketing in supporting compliance with 20. mph signs-only speed limits. The study, completed in July 2012, involved a review of the literature... Read More about Can social marketing make 20mph the new norm?.
From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.
Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.
A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours (2013)
Presentation / Conference Contribution
Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article
Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.
'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article
Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.
Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article
Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.
Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article
Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.
Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference Contribution
Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article
The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.
Ta(l)king Responsibility: Discourse analysis as a critical method for understanding behaviour and behaviour change (2012)
Presentation / Conference Contribution
Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.
Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference Contribution
Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.
Theory development in social marketing: the advantages of an ecletic approach (2011)
Presentation / Conference Contribution
Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference Contribution
From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference Contribution
A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference Contribution
Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article
Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.
Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference Contribution