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A case study of a social marketing brand: The image of cycling in the UK

Tapp, Alan; Leonard, Sarah; Collins, Katie; Spotswood, Fiona; Warren, Stella; Rhodes, Celia

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Sarah Leonard

Katie Collins

Fiona Spotswood

Stella Warren Stella.Warren@uwe.ac.uk
Research Fellow

Celia Rhodes

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Publicly Available Date	Jun 8, 2019
Peer Reviewed	Not Peer Reviewed
Keywords	cycling, image, social marketing
Public URL	https://uwe-repository.worktribe.com/output/964117
Related Public URLs	http://wsmconference.co.uk/
Additional Information	Title of Conference or Conference Proceedings : The 2nd World Non-Profit and Social Marketing Conference

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World_SM_Conf_Case_Studyv2_ATFSSL.pdf (436 Kb)
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World_SM_Conf_Case_Studyv2_ATFSSL.docx (31 Kb)
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