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Research Repository

Theory development in social marketing: the advantages of an ecletic approach

Tapp, Alan; Pressley, Ash; Collins, Katie

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Ash Pressley

Katie Collins

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	The 2nd World Non-Profit and Social Marketing Conference
Start Date	Apr 11, 2011
End Date	Apr 12, 2011
Peer Reviewed	Not Peer Reviewed
Keywords	theory development, social marketing
Public URL	https://uwe-repository.worktribe.com/output/964137
Related Public URLs	http://wsmconference.co.uk/
Additional Information	Title of Conference or Conference Proceedings : The 2nd World Non-Profit and Social Marketing Conference

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