Morality and markets: an exploration on the impact of charity reputation on donor intention
(2004)
Presentation / Conference Contribution
All Outputs (10)
A call to arms for applied marketing academics (2004)
Journal Article
“Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the... Read More about A call to arms for applied marketing academics.
Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference Contribution
New technology and the changing role of marketing (2004)
Journal Article
Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.
The changing face of marketing academia: What can we learn from commercial market research and practitioners? (2004)
Journal Article
This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitione... Read More about The changing face of marketing academia: What can we learn from commercial market research and practitioners?.
Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article
The loyalty of football fans: We'll support you evermore? (2004)
Journal Article