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Research Repository

Why practitioners don't read our articles and what we should do about it

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing Conference
Start Date	Jul 1, 2004
End Date	Jul 1, 2004
Publication Date	Jan 1, 2004
Peer Reviewed	Not Peer Reviewed
Keywords	practitioners, articles
Public URL	https://uwe-repository.worktribe.com/output/1066042
Publisher URL	http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221

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