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Direct and database marketing and customer relationship management in recruiting students for higher education

Tapp, Alan; Hicks, K; Stone, Merlin

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

K Hicks

Merlin Stone

Journal Article Type	Article
Publication Date	Jan 1, 2004
Journal	International Journal of Non Profit and Voluntary Sector Marketing
Print ISSN	1465-4520
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	9
Issue	4
Pages	335-346
DOI	https://doi.org/10.1002/nvsm.258
Keywords	direct marketing, database marketing, customer relationship management, recruiting, students, higher education
Public URL	https://uwe-repository.worktribe.com/output/1066054
Publisher URL	http://dx.doi.org/10.1002/nvsm.258

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