Skip to main content

Research Repository

Direct and database marketing and customer relationship management in recruiting students for higher education

Tapp, Alan; Hicks, K; Stone, Merlin

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

K Hicks

Merlin Stone

Journal Article Type	Article
Publication Date	Jan 1, 2004
Journal	International Journal of Non Profit and Voluntary Sector Marketing
Print ISSN	1465-4520
Publisher	Wiley
Peer Reviewed	Peer Reviewed
Volume	9
Issue	4
Pages	335-346
DOI	https://doi.org/10.1002/nvsm.258
Keywords	direct marketing, database marketing, customer relationship management, recruiting, students, higher education
Public URL	https://uwe-repository.worktribe.com/output/1066054
Publisher URL	http://dx.doi.org/10.1002/nvsm.258

You might also like

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference Contribution

Online access panels for surveys on public health and epidemiology (-0001)
Preprint / Working Paper

Multidimensional individualised Physical ACTivity (Mi-PACT) - a technology-enabled intervention to promote physical activity in primary care: Study protocol for a randomised controlled trial (2015)
Journal Article

Support and compliance with 20 mph speed limits in Great Britain (2015)
Journal Article

The effect of ‘smart’ financial incentives on driving behaviour of novice drivers (2018)
Journal Article

Downloadable Citations