Access to finance review: Stage 2 review
(2013)
Report
Labouring under false pretences? The emotional labour of authentic leadership (2013)
Book Chapter
From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.
Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.
Innovation performance of manufacturing SMEs within a non-competitive regional economy: The case of Wales (2013)
Presentation / Conference Contribution
This paper discusses innovation performance of manufacturing SMEs within a non-competitive regional economy.
Access to finance review: Stage 1 report (2013)
Report
What the next generation of social marketers think (2013)
Presentation / Conference Contribution
The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article
This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.
Open learning within growing businesses (2013)
Journal Article
Purpose: Understanding the factors behind successful enterprise policy interventions are critical in ensuring effective programme development. The aim of this paper is to analyse an academic-industry initiative in Sweden developed to support knowledg... Read More about Open learning within growing businesses.
Examining the information value of virtual communities: Factual versus opinion-based message content (2013)
Journal Article
Social customer relationship management (SCRM) is an evolving discipline which uses technology as a communication channel. It is under-researched and is lacking in its use of traditional marketing principles to inform practice. We shed light on the t... Read More about Examining the information value of virtual communities: Factual versus opinion-based message content.
Critical and alternative approaches to leadership learning and development (2013)
Journal Article
This article is the introduction to the special issue on 'Critical and Alternative Approaches to Leadership Learning and Development'. This article reviews the past approaches to researching and theorising about leadership learning and development an... Read More about Critical and alternative approaches to leadership learning and development.