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The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article

This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.