United Kingdom higher education institutions play a valuable role in preparing students for graduate roles through the development of employability skills and preparedness for employment. This study explores the impact of a transitional Community of... Read More about Community of Practice in a seminar setting: An action research approach to graduate employability and skills in higher education.
Sara Bird's Outputs (27)
Framework for inclusive teaching and reducing awarding gaps (2021)
Presentation / Conference Contribution
This session introduces a Framework for Inclusive Teaching, initially designed to reduce awarding gaps for Black, Asian and Minority Ethnic (BAME) students, but adopting approaches that support diverse students. Three lenses are used: accessibility,... Read More about Framework for inclusive teaching and reducing awarding gaps.
Assessment choice: Narrowing or widening gaps in achievement? (2020)
Presentation / Conference Contribution
Choice in assessment topic/mode is widely accepted as a means to reduce attainment gaps and engage students in learning (Price et al., 2012; O'Neill, 2011), as students from diverse backgrounds can 'play to their strengths' through choices reflecting... Read More about Assessment choice: Narrowing or widening gaps in achievement?.
Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development (2020)
Presentation / Conference Contribution
This doctoral study evaluates the effectiveness of a transitional Community of Practice between employers, students and academic staff in a first-year marketing classroom. Through cocreation processes embedded in three action research cycles, all sta... Read More about Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development.
Assessment choice and student anxiety: widening the very gap we are seeking to close? (2019)
Presentation / Conference Contribution
Choice of assessment topic and/or mode can facilitate inclusive assessment, allowing students to choose topics reflecting their interests and backgrounds, and choose formats that support strong performance and benefit learning. O’Neill (2011) found t... Read More about Assessment choice and student anxiety: widening the very gap we are seeking to close?.
Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves (2019)
Presentation / Conference Contribution
As TEF core metrics place growing focus on graduate employability as a determinant of UK universities’ success, universities seek increasing collaboration with employers. This paper explores the impact of a doctoral Action Research (AR) project devel... Read More about Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves.
Social Marketing (2012)
Book
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.
Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference Contribution
Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.
Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation (2011)
Presentation / Conference Contribution
Report on school based interventions to delay uptake of driving licence (2011)
Report
A review of the statistics related to driver training and subsequent accidents, and potential options to improve driver safety through delaying license uptake
Active transport in deprived communities: Why the car is king (2010)
Presentation / Conference Contribution
Active transport is part of the solution to multiple social concerns: obesity and health (Morris & Hardman, 1997), climate change, local traffic congestion and air quality issues (Knox, 2008). As the UK’s first Cycling Demonstration City and home to... Read More about Active transport in deprived communities: Why the car is king.
Safer sex: Passionate escapism versus rational thought (2010)
Presentation / Conference Contribution
Current social marketing practice emphasises the use of theory, this being one of the benchmark criteria used by the UK’s National Social Marketing Centre to define good social marketing practice. Such theories include the Theory of Planned Behaviour... Read More about Safer sex: Passionate escapism versus rational thought.
Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference Contribution
Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference Contribution
Social marketing innovation (2009)
Presentation / Conference Contribution
Social marketing and the meaning of cool (2008)
Journal Article
Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.
Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution
A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference Contribution