Tim Hughes' Outputs (9)

Co-creation of value: A customer-integration approach (2019)
Book Chapter

The increasing influence of market competition on higher education has been criticized for a focus on short term gains rather than scholarly development. An alternative view of the market that may be more appropriate is provided by Service-Dominant l... Read More about Co-creation of value: A customer-integration approach.

Value co-creation in social marketing: Functional or fanciful? (2013)
Journal Article

Purpose: Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing. However, whilst value co-creation offers thought-provoking new... Read More about Value co-creation in social marketing: Functional or fanciful?.

Co-production and self-service: The application of Service-Dominant Logic (2013)
Journal Article

Service-Dominant Logic (S-D logic) theory and related literature is reviewed to demonstrate S-D logic's potential to provide new insights for understanding an important contemporary issue in service delivery: the application of self-service technolog... Read More about Co-production and self-service: The application of Service-Dominant Logic.

Adopting selfservice technology to do more with less (2013)
Journal Article

Employees have traditionally played a major role in the customer's service experience. Yet selfservice technology (SST) replaces the customerservice employee experience with a customertechnology experience. This paper seeks to use a servicedomina... Read More about Adopting selfservice technology to do more with less.

Resource integration (2012)
Journal Article

We identify five themes relevant to gaining a clearer understanding of the role of social and economic factors in resource integration. The themes and the broad relationships between them are conceptualized in Figure 1. Here we identify actors who po... Read More about Resource integration.

Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference Contribution

Achieving research impact
Report

The research on which this report is based is made up of semi-structured interviews with individuals involved in the research process, who are in a position to reflect upon some of the practical issues around achieving impact. The report contains mor... Read More about Achieving research impact.