Co-production and self-service: The application of Service-Dominant Logic

Hilton, Toni; Hughes, Tim

Abstract

Service-Dominant Logic (S-D logic) theory and related literature is reviewed to demonstrate S-D logic's potential to provide new insights for understanding an important contemporary issue in service delivery: the application of self-service technology (SST) to customer service. S-D logic considers operant resources to be the key to gaining a competitive advantage. Consequently, the most important aspect of the application of SST is the requirement for the customer to provide the operant resource at the point of transaction. It is argued that the implementation of SST could be improved by encompassing an understanding of the resources available to the customer and the value (or lack of value) experienced by the customer in using SST. Gaps in existing knowledge are identified, particularly in relation to the application of SST in business-to-business (B2B) contexts. An agenda for further research is outlined and a range of management implications are discussed. © 2013 Copyright 2013 Westburn Publishers Ltd.

• Journal Article Type: Review
• Publication Date: May 1, 2013
• Journal: Journal of Marketing Management
• Print ISSN: 0267-257X
• Electronic ISSN: 1472-1376
• Publisher: Taylor & Francis (Routledge)
• Peer Reviewed: Peer Reviewed
• Volume: 29
• Issue: 7-8
• Pages: 861-881
• DOI: https://doi.org/10.1080/0267257X.2012.729071
• Keywords: co-production, co-creation, self-service technology, service dominant logic
• Public URL: https://uwe-repository.worktribe.com/output/938565
• Publisher URL: http://dx.doi.org/10.1080/0267257X.2012.729071
• Additional Information: Additional Information : Published online first 14 Nov 2012