All Outputs (35)

Higher level skills training and SMES (1998)
Journal Article

Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference Contribution

Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference Contribution

Teamworking and labour regulation in the autocomponents industry (1998)
Journal Article

This paper examines how particular structural pressures external to the firm can combine with the internal micro-dynamics of workplace relations and conflict to create a mode of labour regulation which corresponds to a 'Japanese style' teamworking ra... Read More about Teamworking and labour regulation in the autocomponents industry.

Investigating lifetime value (1998)
Presentation / Conference Contribution

Communicating with donors (1998)
Presentation / Conference Contribution

He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector (1998)
Presentation / Conference Contribution

Keeping the distributor sold - towards a model of retention in network marketing organisations (1998)
Presentation / Conference Contribution

Marketsegementierung: Nutzen NPO ihr potential? (1998)
Presentation / Conference Contribution

Charity fundraising costs: Just what is the benchmark? (1998)
Presentation / Conference Contribution

Direct selling in the Rainbow Nation: Retaining the distributor (1998)
Presentation / Conference Contribution

Modelling the service gap - do hotel employees really understand guest's needs? (1998)
Presentation / Conference Contribution

Charitable giving: an exploratory model of donor behaviour (1998)
Presentation / Conference Contribution

Tourism marketing: adding value through sustainability (1998)
Presentation / Conference Contribution

Benefit segmentation in the Indonesian banking industry - just what is the potential? (1998)
Presentation / Conference Contribution

Financial based measures of performance for UK charities (1998)
Presentation / Conference Contribution

Internal marketing tactics: Is communication really all there is to it? (1998)
Presentation / Conference Contribution

The strategic application of internal marketing - an investigation of UK banking (1998)
Journal Article

It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to utilise internal marketing as a means of reducing the service gaps postulated... Read More about The strategic application of internal marketing - an investigation of UK banking.

Implementing organisational change projects: Impediments and gaps (1998)
Presentation / Conference Contribution

The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms (1998)
Journal Article

Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sect... Read More about The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms.