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Benefit segmentation in the Indonesian banking industry - just what is the potential?

Alfansi, L.; Sargeant, Adrian

Authors

L. Alfansi

Adrian Sargeant



Citation

Alfansi, L., & Sargeant, A. (1998, June). Benefit segmentation in the Indonesian banking industry - just what is the potential?. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Conference Location Sheffield Hallam University
Start Date Jun 9, 1998
End Date Jun 9, 1998
Publication Date Jan 1, 1998
Peer Reviewed Not Peer Reviewed
Pages 562-563
Keywords benefit, segmentation, Indonesia, banking industry
Public URL https://uwe-repository.worktribe.com/output/1100752

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