S. Asif
Internal marketing tactics: Is communication really all there is to it?
Asif, S.; Sargeant, Adrian
Authors
Adrian Sargeant
Citation
Asif, S., & Sargeant, A. (1998, May). Internal marketing tactics: Is communication really all there is to it?. Paper presented at Academy of Marketing Science Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Science Conference |
| Start Date | May 1, 1998 |
| End Date | May 1, 1998 |
| Publication Date | May 1, 1998 |
| Peer Reviewed | Not Peer Reviewed |
| Pages | 351-355 |
| Book Title | Development in Marketing Science |
| Keywords | marketing, tactics, communication |
| Public URL | https://uwe-repository.worktribe.com/output/1099755 |
| Publisher URL | http://www.ams-web.org/displaycommon.cfm?an=2 |
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