Customer lifetime value and marketing strategy: How to forge the link
(2000)
Journal Article
All Outputs (436)
Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits (2000)
Journal Article
The recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to recruit and retain their customers. In this article the potential for bank... Read More about Market segmentation in the Indonesian banking sector: The relationship between demographics and desired customer benefits.
Modelling internal communications in the financial services sector (2000)
Journal Article
The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal commu... Read More about Modelling internal communications in the financial services sector.
Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.
Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article
Social marketing and sustainable tourism: Is there a match? (2000)
Journal Article
From PFI to PPP: Is risk understood?’ a positioning paper (2000)
Journal Article
Donor overboard (2000)
Journal Article
The Carnegie school (2000)
Journal Article
Widening the appeal of charity (2000)
Journal Article
Operationalising the marketing concept: Just what can be achieved when you get it right? (2000)
Journal Article
Social marketing and sustainability: A planned approach to social change (2000)
Journal Article
Network marketing in south africa: An exploratory study of consumer perceptions (1999)
Journal Article
In global terms the Network Marketing (NWM) industry continues to experience rapid growth. Indeed, in South Africa the absence of a need for high levels of infrastructure support and the fit with elements of traditional African culture, combine to ma... Read More about Network marketing in south africa: An exploratory study of consumer perceptions.
Implementing organisational change projects: Impediments and gaps (1999)
Journal Article
A ‘project’ perspective on managing change is offered to embrace a focused range of gaps and behavioural issues which determine the success or failure of change programmes. The argument evolves around contemporary strategic, managerial and behavioura... Read More about Implementing organisational change projects: Impediments and gaps.
An insight into management of organisational change projects (1999)
Journal Article
This article offers a “project” perspective on managing change, a view that starts by recognising the aspect of organisational change implementation, and develops to embrace a focused range of gaps and behavioural issues which determine the success o... Read More about An insight into management of organisational change projects.
‘Our best work happens when we don’t know what we’re doing’. Discuss (1999)
Journal Article
The article challenges the dominant assumption that the key to working effectively as academics, organizational researchers, consultants, managers or teachers is to know what we are doing. Instead, it proposes that learning comes from working at the... Read More about ‘Our best work happens when we don’t know what we’re doing’. Discuss.
RAMP: Risk Analysis and Management for Projects (1999)
Journal Article
Charitable giving: Towards a model of donor behaviour (1999)
Journal Article
Nonprofit marketing: The defence of a discipline (Editorial) (1999)
Journal Article
Why do donors stop giving? (1999)
Journal Article