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All Outputs (1392)

Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity (2000)
Journal Article

Brand equity is now receiving significant attention, both as a result of changes to international accounting standards relating to intangible assets and as a result of the renewed focus on the impact of marketing communications on brand performance.... Read More about Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity.

Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs (2000)
Journal Article

It is broadly accepted that manufacturing Small and Medium Size Enterprises (SMEs) play a vital role in the economic health of the country. A clearer understanding of the factors that influence the performance of SMEs can help: a policy makers develo... Read More about Developing an exploratory model to determine the link between organisational culture, leadership style and contingency factors on the corporate strategy of manufacturing SMEs.

Low-co-ordination arsenic and antimony compounds: Synthesis and characterisation of 2-arsa- and 2-stiba-1,3-dionatolithium(I) complexes, [Li{OC(R)EC(R)O}L](E = As or Sb; R = But, C6H2Pri3-2,4,6 or C6H2But3-2,4,6; L = Et2O or MeOCH2CH2OMe) (1996)
Journal Article

Reactions of [Li{E(SiMe3)2}(dme)] (E = As or Sb, dme = MeOCH2CH2OMe), with a range of acid chlorides, RCOCl, afforded the novel 2-arsa-1,3-dionatolithium(I) complexes [Li{OC(R)AsC(R)O}L] (R = But, L = 1/2 dme or Et2O; R = C6H2Pri3-2,4,6, L = Et2O; R... Read More about Low-co-ordination arsenic and antimony compounds: Synthesis and characterisation of 2-arsa- and 2-stiba-1,3-dionatolithium(I) complexes, [Li{OC(R)EC(R)O}L](E = As or Sb; R = But, C6H2Pri3-2,4,6 or C6H2But3-2,4,6; L = Et2O or MeOCH2CH2OMe).