Lynne Eagle
Advertising effectiveness: Establishment of an awards system and review of industry research practices
Eagle, Lynne; Hyde, K. F.
Authors
K. F. Hyde
| Journal Article Type | Article |
|---|---|
| Publication Date | Jul 1, 1998 |
| Journal | Australasian Journal of Market Research |
| Peer Reviewed | Peer Reviewed |
| Pages | 3-14 |
| Keywords | advertising, effectiveness, awards, research practices |
| Public URL | https://uwe-repository.worktribe.com/output/1099577 |
| Publisher URL | http://www.mrsa.com.au/files/AJMR_Vol6_No2_1998.pdf |
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