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From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters (2002)
Journal Article

Academically constructed segments may often fail to be implemented by practitioners. There may be a number of reasons for this, but at the heart of the matter for practitioners must be an economic reward that outweighs the incremental costs of segmen... Read More about From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters.

A review of the progress towards the adoption of supply chain management (SCM) relationships in construction (2002)
Journal Article

This paper examines the early progress towards the adoption of supply chain management (SCM) relationships in construction. It is based on a literature review and survey of the views of construction practitioners. We contend that SCM has many of the... Read More about A review of the progress towards the adoption of supply chain management (SCM) relationships in construction.