All Outputs (1392)

A call to arms for applied marketing academics (2004)
Journal Article

“Research has a value that does not depend on how true it is” is a quote from Griseri's call for management researchers to concern themselves less with scientific validity and more with relevance, striking a chord within the marketing academy in the... Read More about A call to arms for applied marketing academics.

The use and deployment of soft process technologies within UK manufacturing SMEs: An empirical assessment using logit models (2004)
Journal Article

This study assesses the adoption of different soft process technologies from a survey of 218 British engineering and electronics small and medium-sized firms (SMEs). The new process (soft) technologies that were modeled included total quality managem... Read More about The use and deployment of soft process technologies within UK manufacturing SMEs: An empirical assessment using logit models.

Short- and long-term performance in manufacturing SMEs: Different targets, different drivers (2004)
Journal Article

Contrary to popular belief, managing short-term performance differs significantly from managing long-term performance. It is not an extension of short-term performance over a longer-term time frame. This paper examines the steps of managing performan... Read More about Short- and long-term performance in manufacturing SMEs: Different targets, different drivers.

Astrology, alchemy and retro-organization theory: An astro-genealogical critique of the Myers-Briggs Type Indicator® (2004)
Journal Article

The influence of astrology and alchemy on organizational conduct has not hitherto attracted much serious social scientific attention. Retro-organizational theory licenses paying closer attention to topics that are systematically occluded by modern kn... Read More about Astrology, alchemy and retro-organization theory: An astro-genealogical critique of the Myers-Briggs Type Indicator®.

Drivers of performance in small and medium sized organizations: An empirical assessment (2004)
Journal Article

Stock market development and economic growth: The causal linkage (2004)
Journal Article

IMC evolution: Examining the evidence (2004)
Journal Article

Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior (2004)
Journal Article

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to... Read More about Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior.

New technology and the changing role of marketing (2004)
Journal Article

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.

'Flying the friendly skies:' Why US commercial airline pilots want to carry guns (2004)
Journal Article

Previous studies of social systems have shown that organizations develop mechanisms to defend against anxiety inherent in the system. This article uses field theory, systems psychodynamics and a participant observer methodology to examine certain def... Read More about 'Flying the friendly skies:' Why US commercial airline pilots want to carry guns.

The impact of management techniques on performances of technology-based firms (2004)
Journal Article

The impact of management techniques on performances in technology-based firms (2004)
Journal Article

The study begins by examining the degree of profitability of technology-based firms. The results indicate that annual gross profit varies from breakeven to as much as £90,000 per full time employee. Two distinct clusters were identified; high perform... Read More about The impact of management techniques on performances in technology-based firms.

Exploring the link between obesity and advertising in New Zealand (2004)
Journal Article

This paper reviews the debate on the causes and potential solutions to growing obesity and whether there is a proven correlation with advertising, particularly among children. The paper first considers this debate from the context of the burgeoning l... Read More about Exploring the link between obesity and advertising in New Zealand.

Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes (2004)
Journal Article

The European Commission (EC) is updating the definition of small and medium sized enterprises (SMEs) following widespread consultation. The EC is focusing on a redefinition of the financial ceiling criterion rather than the ceilings in relation to th... Read More about Testing the homogeneity of SMEs: The impact of size on managerial and organisational processes.

The importance of capabilities for strategic direction and performance (2004)
Journal Article

This paper re-visits the perennial question “Why do some firms perform better than others?” by focusing on the resource-based view of strategy and in particular the role of generic organisational capabilities in the achievement of overall performance... Read More about The importance of capabilities for strategic direction and performance.

Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute (2004)
Journal Article

Systems psychodynamics is an interdisciplinary field amalgamating a triad of influences-the practice of psychoanalysis, the theories and methods of the field of group relations, and the task and boundary awareness of open systems perspectives. Althou... Read More about Systems Psychodynamics: The Formative Years of an Interdisciplinary Field at the Tavistock Institute.

Re-visiting the strategy-performance question: An empirical analysis (2004)
Journal Article

Strategic planning is assuming a greater importance for small- and medium-sized manufacturing firms as well as large firms. However, the lack of systematic strategic planning is considered by some commentators to be major reason for the failure of ma... Read More about Re-visiting the strategy-performance question: An empirical analysis.

Polls as marketing weapons: Implications for the market research industry (2004)
Journal Article

The changing face of marketing academia: What can we learn from commercial market research and practitioners? (2004)
Journal Article

This commentary was stimulated by two things. First, the apparently growing concerns within marketing academia with the gap between academia and practice. Throughout Europe academics are expressing the need to link their work closely with practitione... Read More about The changing face of marketing academia: What can we learn from commercial market research and practitioners?.

Antecedents and outcomes of service recovery performance in a private healthcare environment (2004)
Journal Article