Clive Nancarrow
Polls as marketing weapons: Implications for the market research industry
Nancarrow, Clive; Tinson, Julie; Evans, Martin
Authors
Julie Tinson
Martin Evans
Citation
Nancarrow, C., Tinson, J., & Evans, M. (2004). Polls as marketing weapons: Implications for the market research industry. Journal of Marketing Management, 20(5-6), 639-655. https://doi.org/10.1362/0267257041324016
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 20 |
| Issue | 5-6 |
| Pages | 639-655 |
| DOI | https://doi.org/10.1362/0267257041324016 |
| Keywords | polls, marketing, market research |
| Public URL | https://uwe-repository.worktribe.com/output/1062648 |
| Publisher URL | http://dx.doi.org/10.1362/0267257041324016 |
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