Book review- managing market relationships
(2010)
Journal Article
All Outputs (38)
The effectiveness of knowledge networks: An investigation of manufacturing SMEs (2009)
Journal Article
Purpose: Although considerable attention in the extant literature has been devoted to knowledge acquisition and transfer within firms, there is a dearth of research on the effectiveness of outside sources of knowledge for technology-based small to me... Read More about The effectiveness of knowledge networks: An investigation of manufacturing SMEs.
Let's talk: Getting business and academia to collaborate (2009)
Journal Article
Purpose: Many academics have raised concerns about the growing divide between academia and practice. While more collaborative research has been called for there is a lack of research into the actual practice of academic/practitioner engagement. This... Read More about Let's talk: Getting business and academia to collaborate.
The credibility issue: closing the academic/practitioner gap (2008)
Journal Article
The literature is highly critical of the business–academia relationship and there is a lack of congruence between strategic management research conducted by academics and that used by practitioners. There is also a lack of models of collaborative res... Read More about The credibility issue: closing the academic/practitioner gap.
Knowledge exchange and the opportunities for Marketing Intelligence & Planning (2008)
Journal Article
Purpose The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future. Design/methodology/approach The paper is a viewpoint contribution based on the aut... Read More about Knowledge exchange and the opportunities for Marketing Intelligence & Planning.
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
Regaining a seat at the table: Marketing management and the e-service opportunity (2007)
Journal Article
Purpose - The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach - Cases were... Read More about Regaining a seat at the table: Marketing management and the e-service opportunity.
Degrees of separation: Technological interactivity and account management (2007)
Journal Article
Purpose - There has been an increasing application of remote technology to customer service. This research, from business-to-business financial services, seeks to gain insight and understanding into how the supplier/customer relationship and account... Read More about Degrees of separation: Technological interactivity and account management.
Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article
Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.
New technology and the changing role of marketing (2004)
Journal Article
Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market str... Read More about New technology and the changing role of marketing.
Key account management in financial services: an outline research agenda (2004)
Journal Article
The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.
Marketing challenges in E-banking: Standalone or integrated? (2003)
Journal Article
Marketing principles in the application of e-commerce (2002)
Journal Article
E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.
The implications of e-commerce for strategy (2002)
Journal Article
Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce (2001)
Journal Article
The UK financial services industry is changing rapidly, particularly as a result of developments in distribution, notably with e-commerce. The aim of this study is to apply the conceptual framework of market orientation to explain how a number of fin... Read More about Market orientation and the response of UK financial services companies to changes in market conditions as a result of e-commerce.
Executive Forum: The disappearing saver - some ways forward in this difficult market (1994)
Journal Article
It would be foolhardy for the building society industry to ignore the changing needs of the saver. © 1994 MCB University Press Limited.
The customer database: Cross-selling retail financial services (1992)
Journal Article
Quantifying the Campaign Performance: A Case Study (1990)
Journal Article