All Outputs (16)

Framework for inclusive teaching and reducing awarding gaps (2021)
Presentation / Conference Contribution

This session introduces a Framework for Inclusive Teaching, initially designed to reduce awarding gaps for Black, Asian and Minority Ethnic (BAME) students, but adopting approaches that support diverse students. Three lenses are used: accessibility,... Read More about Framework for inclusive teaching and reducing awarding gaps.

Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development (2020)
Presentation / Conference Contribution

This doctoral study evaluates the effectiveness of a transitional Community of Practice between employers, students and academic staff in a first-year marketing classroom. Through cocreation processes embedded in three action research cycles, all sta... Read More about Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development.

Assessment choice: Narrowing or widening gaps in achievement? (2020)
Presentation / Conference Contribution

Choice in assessment topic/mode is widely accepted as a means to reduce attainment gaps and engage students in learning (Price et al., 2012; O'Neill, 2011), as students from diverse backgrounds can 'play to their strengths' through choices reflecting... Read More about Assessment choice: Narrowing or widening gaps in achievement?.

Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves (2019)
Presentation / Conference Contribution

As TEF core metrics place growing focus on graduate employability as a determinant of UK universities’ success, universities seek increasing collaboration with employers. This paper explores the impact of a doctoral Action Research (AR) project devel... Read More about Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves.

Assessment choice and student anxiety: widening the very gap we are seeking to close? (2019)
Presentation / Conference Contribution

Choice of assessment topic and/or mode can facilitate inclusive assessment, allowing students to choose topics reflecting their interests and backgrounds, and choose formats that support strong performance and benefit learning. O’Neill (2011) found t... Read More about Assessment choice and student anxiety: widening the very gap we are seeking to close?.

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference Contribution

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.

Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation (2011)
Presentation / Conference Contribution

Active transport in deprived communities: Why the car is king (2010)
Presentation / Conference Contribution

Active transport is part of the solution to multiple social concerns: obesity and health (Morris & Hardman, 1997), climate change, local traffic congestion and air quality issues (Knox, 2008). As the UK’s first Cycling Demonstration City and home to... Read More about Active transport in deprived communities: Why the car is king.

Safer sex: Passionate escapism versus rational thought (2010)
Presentation / Conference Contribution

Current social marketing practice emphasises the use of theory, this being one of the benchmark criteria used by the UK’s National Social Marketing Centre to define good social marketing practice. Such theories include the Theory of Planned Behaviour... Read More about Safer sex: Passionate escapism versus rational thought.

Does trying to do good equate to doing no harm? ethical dimensions of social marketing (2009)
Presentation / Conference Contribution

Social marketing innovation (2009)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions to social marketing (2009)
Presentation / Conference Contribution

Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference Contribution

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference Contribution

Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference Contribution

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference Contribution