Social marketing in action: Geodemographics and heavy drinking
(2005)
Presentation / Conference Contribution
All Outputs (5)
Revolution marketing (2005)
Book
Clearing up media neutral planning (2005)
Journal Article
Media neutral planning: A strategic perspective (2005)
Journal Article
Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.