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The worries of weaning: Newspaper reporting of infant weaning and its impact on dialogue in online discussion forums

Knowles, Ruth; Wilkinson, Clare

Authors

Ruth Knowles

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Clare Wilkinson Clare.Wilkinson@uwe.ac.uk
Associate Professor in Science Communication



Abstract

© SAGE Publications. Despite infant weaning being one of the most challenging aspects of parenting, there is uncertainty about the right time to start. This research aimed to understand the impact of newspaper reporting of weaning on parents, in particular, focussing on the coverage of a scientific report published in the British Medical Journal in 2011. Using a media analysis of weaning articles from UK national newspapers and the 'Mumsnet', Internet discussion forum, the analysis was able to explore how forum members had reacted to the reporting and embellished the communication of the weaning issue by adding their own personal advice and experience. The case study shows the role of discussion forums in science communication and how they can provide a new arena for studying audience effects.

Citation

Knowles, R., & Wilkinson, C. (2017). The worries of weaning: Newspaper reporting of infant weaning and its impact on dialogue in online discussion forums. Journalism, 18(3), 350-367. https://doi.org/10.1177/1464884915620230

Journal Article Type Article
Acceptance Date Oct 10, 2015
Online Publication Date Dec 23, 2015
Publication Date Mar 1, 2017
Journal Journalism
Print ISSN 1464-8849
Electronic ISSN 1741-3001
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 18
Issue 3
Pages 350-367
DOI https://doi.org/10.1177/1464884915620230
Keywords communication, health, Mumsnet, online discussion forums, science
Public URL https://uwe-repository.worktribe.com/output/897790
Publisher URL http://dx.doi.org/10.1177/1464884915620230

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