Outputs (6)

Editorial (2017)
Journal Article

Editorial to special issue

Pioneering business management education through an integrated curriculum programme design
Presentation / Conference Contribution

Cardiff University seeks to provide a positive and enriching student experience supported through an effective and innovative education and student strategy. This ensures a strong emphasis on supporting students through the transition to independent... Read More about Pioneering business management education through an integrated curriculum programme design.

Marketing simulations and student engagement: Problems and challenges
Presentation / Conference Contribution

A consideration of the integration of a marketing simulation into a level one marketing module.

Pioneering business management education through in integrated curriculum programme design
Presentation / Conference Contribution

Conference poster presentation

Delivering marketing magic: Marketing simulations in practice
Presentation / Conference Contribution

Examination of the marketplace shows that there are a variety of marketing simulations available. These simulations can be used to introduce students to marketing, facilitate the student’s ability to create a strategic marketing plan, or enable them... Read More about Delivering marketing magic: Marketing simulations in practice.

Special issue: Adding value to marketing education: Best practice teaching in a modern education environment
Other

Guest Editor of Special Issue