Marketing simulations and student engagement: Problems and challenges

Beetles, A.C.

Abstract

A consideration of the integration of a marketing simulation into a level one marketing module.

• Presentation Conference Type: Poster
• Conference Name: Association of Business Schools: Learning, Teaching and Student Experience Conference
• Acceptance Date: Apr 2, 2015
• Peer Reviewed: Peer Reviewed
• Public URL: https://uwe-repository.worktribe.com/output/836054
• Additional Information: Title of Conference or Conference Proceedings : Association of Business Schools: Learning, Teaching and Student Experience Conference