Outputs (53)

Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions (2014)
Presentation / Conference Contribution

In ‘(re)emerging cycling regions’ such as Australia and the United Kingdom, cycling has experienced increased interest as a viable form of everyday transport as an alternative to cars and public transport, as well as growing popularity as leisure or... Read More about Road wars? The role of language in perceptions of bikes and cars sharing the road: Possible implications for social marketing interventions.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England (2014)
Presentation / Conference Contribution

Can social marketing make 20mph the new norm? (2014)
Journal Article

© 2014 Elsevier Ltd. This paper reports the findings of a study that explored the possible role for social marketing in supporting compliance with 20. mph signs-only speed limits. The study, completed in July 2012, involved a review of the literature... Read More about Can social marketing make 20mph the new norm?.

Using social marketing to encourage teenage mothers to breastfeed (2013)
Journal Article

Purpose: This purpose of this paper is to report on a study of the possible role of social marketing in encouraging breastfeeding amongst teenage mothers. UK teenage mothers are particularly prone to low levels of breastfeeding and there has been a l... Read More about Using social marketing to encourage teenage mothers to breastfeed.

'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support (2013)
Journal Article

Aim: To explore teenagers' experiences of the breastfeeding promotion and support delivered by health professionals. Design: A qualitative study conducted in an English city. Methods: Pregnant teenagers and teenage mothers (n = 29) took part in semi-... Read More about 'But is it a normal thing?' Teenage mothers' experiences of breastfeeding promotion and support.

Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas (2013)
Journal Article

Young men from poorer backgrounds are associated with high road traffic collision levels. However, solving this problem has proven very difficult. Hence this paper summarises the findings of a UK government funded two-year trial of a cross-discipline... Read More about Wheels, skills and thrills: A social marketing trial to reduce aggressive driving from young men in deprived areas.

Cycling behaviour in car-dominant societies: A survey of the UK population (2012)
Presentation / Conference Contribution

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference Contribution

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference Contribution