Outputs (4)

Social marketing and social influences: Using social ecology as a theoretical framework (2010)
Journal Article

Social marketing has traditionally been dominated by an individualistic model of design. In this work, the authors apply a social ecology model to the theory and practice of social marketing, demonstrating that a multilevel framework is required to f... Read More about Social marketing and social influences: Using social ecology as a theoretical framework.

Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference Contribution

Field-capital theory and its implications for marketing (2010)
Journal Article

Purpose: This paper seeks to explore the applicability and implications of Bourdieu's field-capital theory for marketing using original research with a typical European society. Bourdieu's field-capital theory proposes that people acquire economic, s... Read More about Field-capital theory and its implications for marketing.

Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities (2010)
Journal Article