The role of database marketing in football clubs: A case study of Coventry City F.C.
(1999)
Journal Article
All Outputs (137)
Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.
Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference Contribution
Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference Contribution
‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article
Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.
Charity brands: a qualitative study of current practice (1996)
Journal Article
Perceptions of NCET (1996)
Report
The use of brand management tools in charity fundraising (1996)
Journal Article
Relationship fundraising techniques in charities: Are they used and do they work? (1995)
Journal Article
Online access panels for surveys on public health and epidemiology
Preprint / Working Paper
In both the private and public sectors research on attitudes and behaviour is often carried out using “online access panels” – panels sometimes consisting of hundreds of thousands of members of the public who have agreed to answer questionnaires on a... Read More about Online access panels for surveys on public health and epidemiology.
Executive Summary
• NHS Swindon has targets to increase the initiation and duration of breastfeeding to 6-8 weeks and beyond. A number of interventions have been implemented to increase local breastfeeding prevalence, including the UNICEF Baby Frien... Read More about Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon.
A report of field trials of social marketing interventions for early detection of lung cancer in men
Presentation / Conference Contribution
Social marketing-based strategy for sun protection interventions
Report
The promotion of sensible sun protection behaviours is constrained by:
- The perception that skin cancer risk in the UK is low. The population is not sensitized to skin cancer as a major health risk in the same way as are Australasian populations... Read More about Social marketing-based strategy for sun protection interventions.
Strategic marketing plan
Preprint / Working Paper