Relationship fundraising techniques in charities: Are they used and do they work?
(1995)
Journal Article
All Outputs (127)
Executive Summary • NHS Swindon has targets to increase the initiation and duration of breastfeeding to 6-8 weeks and beyond. A number of interventions have been implemented to increase local breastfeeding prevalence, including the UNICEF Baby Frien... Read More about Social marketing to encourage initiation and continuation of breastfeeding in Penhill and Pinehurst, Swindon.
A report of field trials of social marketing interventions for early detection of lung cancer in men
Presentation / Conference Contribution
Social marketing-based strategy for sun protection interventions
Report
The promotion of sensible sun protection behaviours is constrained by: - The perception that skin cancer risk in the UK is low. The population is not sensitized to skin cancer as a major health risk in the same way as are Australasian populations... Read More about Social marketing-based strategy for sun protection interventions.
Strategic marketing plan
Preprint / Working Paper