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Relationship marketing for football clubs: A qualitative study of football supporters

Tapp, Alan; Clowes, J

Authors

J Clowes



Presentation Conference Type Conference Paper (unpublished)
Conference Name European association of sports management conference
Start Date Sep 30, 1998
End Date Oct 4, 1998
Peer Reviewed Not Peer Reviewed
Keywords relationship marketing, football clubs, football supporters
Public URL https://uwe-repository.worktribe.com/output/1101706
Publisher URL http://web.tiscali.it/easmorg/