Bittersweet charity: An investigation into the relationship between big pharma, antidepressants and mental health charities in the UK

Williams, R. D.

Abstract

This paper explores the relationship between mental health charities and pharmaceutical companies in the UK. Ultimately concluding that, whilst historically antidepressant manufactures have used charities to promote their marketing messages, they now invest in charities with the enlightened self-interest of improving their reputation.

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: EGOS
• Start Date: Jul 6, 2017
• End Date: Jul 8, 2017
• Acceptance Date: Jul 7, 2017
• Deposit Date: Apr 8, 2019
• Publicly Available Date: Apr 8, 2019
• Peer Reviewed: Not Peer Reviewed
• Keywords: business ethics, corporate social responsibility, CSR, greenwashing, pharmaceutical industry, charity
• Public URL: https://uwe-repository.worktribe.com/output/884405
• Additional Information: Title of Conference or Conference Proceedings : European Group for Organizational Studies
• Contract Date: Apr 8, 2019