Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets
(2023)
Journal Article
Business-to-business (B2B) services marketing strategies have evolved at a rapid pace, as have the methodologies used in service marketing research (Keränen and Prior, 2020). However, the pandemic is still having a significant impact on business mode... Read More about Guest editorial: Challenges and opportunities for increasingly turbulent times in business markets.