Outputs (10)

Social marketing and the meaning of cool (2008)
Journal Article

Commercial marketers have long understood the value of cool in designing and selling their products, and have invested heavily in keeping in touch with the latest trends among their consumers. In this article, we contend that social marketers could u... Read More about Social marketing and the meaning of cool.

The need for effective internal marketing to support external social marketing strategies (2008)
Presentation / Conference Contribution

A good theory – But does it work in practice? A critique of the transtheoretical model (2008)
Presentation / Conference Contribution

Encouraging sport and physical exercise amongst sport England segments (2008)
Report

The use of social marketing to reduce problem gambling: The implications for public health (2008)
Presentation / Conference Contribution

Social marketing-based strategy for obesity interventions (2008)
Report

Terms of reference for this project

We were requested by Dr Julia Verne to provide a literature-based, judgement-based (i.e. no new primary research) draft social marketing strategy for addressing the rising rates of obesity within the South West... Read More about Social marketing-based strategy for obesity interventions.

Why "soft science" is the key to regaining leadership in marketing knowledge (2008)
Journal Article

Purpose - The purpose of this paper is to highlight what the authors regard as serious problems with the continuing dominance of a "hard science" view of what constitutes "top quality" research, and to present evidence that a "softer" approach will y... Read More about Why "soft science" is the key to regaining leadership in marketing knowledge.

Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol (2008)
Report

Geared for action. Developing the generic financial advice service. Report for National Social Marketing Centre, London (2008)
Report

"Lighting the touchpaper. How social marketing can help ignite Active Bristol”. Report for Active Bristol (2008)
Report