Sara Bird Sara2.Bird@uwe.ac.uk
Faculty Academic Director - LT&AI
The need for effective internal marketing to support external social marketing strategies
Bird, Sara; Eagle, Lynne; Tapp, Alan; Spotswood, Fiona
Authors
Lynne Eagle
Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Fiona Spotswood
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | World Social Marketing Conference |
| Start Date | Sep 29, 2008 |
| End Date | Sep 30, 2008 |
| Publication Date | Jan 1, 2008 |
| Peer Reviewed | Peer Reviewed |
| Keywords | internal marketing, social marketing strategies |
| Public URL | https://uwe-repository.worktribe.com/output/1017072 |
| Publisher URL | http://www.tcp-events.co.uk/wsmc/ |
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