Tim Hughes' Outputs (4)

Marketing principles in the application of e-commerce (2002)
Journal Article

E-commerce has been much hyped as a potentially transformational force in many industries, and financial services is an industry where its impact is expected to be particularly strong. In this qualitative research four case studies have been develope... Read More about Marketing principles in the application of e-commerce.

Implementing CRM and e-commerce: does the marketing concept provide a missing link? (2002)
Presentation / Conference Contribution

The implications of e-commerce (2002)
Book Chapter

The implications of e-commerce for strategy (2002)
Journal Article