Clive Nancarrow's Outputs (4)

Online access panels and tracking research: The conditioning issue (2007)
Journal Article

"GROw"ing up: Tweenagers' involvement in family decision making (2007)
Journal Article

Purpose - Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of... Read More about "GROw"ing up: Tweenagers' involvement in family decision making.

Hunting for cool tribes (2007)
Book Chapter

Roots marketing: the marketing research opportunity (2007)
Journal Article