Clive Nancarrow
Roots marketing: the marketing research opportunity
Nancarrow, Clive; Tinson, Julie; Webber, Richard
Authors
Julie Tinson
Richard Webber
Citation
Nancarrow, C., Tinson, J., & Webber, R. (2007). Roots marketing: the marketing research opportunity. International Journal of Market Research, 49(1), 47-69
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2007 |
| Journal | International Journal of Market Research |
| Print ISSN | 1470-7853 |
| Publisher | SAGE Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 49 |
| Issue | 1 |
| Pages | 47-69 |
| Keywords | consumer behaviour, market research, national cultures, Scotland |
| Public URL | https://uwe-repository.worktribe.com/output/1030396 |
| Publisher URL | http://www.warc.com/Pages/Store/ProductInfo.aspx?ProductID=34 |
You might also like
A question of gender: Gender classification in international research
(2022)
Journal Article
Public responses to volunteer community care: Propositions for old age and end of life
(2019)
Journal Article
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search