Clive Nancarrow
Online access panels and tracking research: The conditioning issue
Nancarrow, Clive; Cartwright, T
Authors
T Cartwright
Journal Article Type | Article |
---|---|
Publication Date | Sep 1, 2007 |
Journal | International Journal of Market Research |
Print ISSN | 1470-7853 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 49 |
Issue | 5 |
Pages | 573-594 |
Keywords | advertising, brand awareness, brand image, consumer behaviour, market research |
Public URL | https://uwe-repository.worktribe.com/output/1025220 |
Publisher URL | http://www.warc.com/Pages/Store/ProductInfo.aspx?ProductID=34 |
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