All Outputs (436)

The lifetime value of donors: Gaining insight through CHAID (1999)
Journal Article

The culture of collecting: An opportunity for football clubs (1999)
Journal Article

The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

Fundraising communications: The role of experience in perceptions of media risk (1999)
Journal Article

Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K. (1999)
Journal Article

This paper investigates whether factors previously identified in the literature are also important in the U.K. primary healthcare system. In a survey based on the SERVQUAL scale, 182 patients were personally interviewed. The analysis shows that the d... Read More about Factors of patient satisfaction with medical services: The case of G.P. practices in the U.K..

Business performance in the UK hotel sector - does it pay to be market oriented? (1999)
Journal Article

This article reports the findings of a postal survey of 200 of the UK's largest hotel groups. The results clearly indicate that many organisations have yet to achieve a market orientation and that a focus on competitors is frequently absent. Thirty-f... Read More about Business performance in the UK hotel sector - does it pay to be market oriented?.

The inadequacy of mainstream theories of trade union behaviour (1999)
Journal Article

This paper identifies four criteria used by mainstream economists of trade unions to judge the adequacy of their various theories. Three of them, however, are hardly ever satisfied. The root cause of this failure is the method adopted by mainstream e... Read More about The inadequacy of mainstream theories of trade union behaviour.

Returns on fundraising expenditures in the voluntary sector (1999)
Journal Article

There has been much interest of late in the relative efficiency of various forms of fundraising activity. It is the purpose of this article to establish the typical returns that might be expected to accrue from a variety of fundraising methods. Based... Read More about Returns on fundraising expenditures in the voluntary sector.

Advertiser risk-orientation and the opinions and practices of advertising managers (1999)
Journal Article

Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order (1999)
Journal Article

A major issue in the construction of a database is what data to collect about customers in order to maximise targeting efficiency. The paper examines a variable hitherto neglected by marketers but which has been shown in psychology literature to have... Read More about Top gun fighter pilots provide clues to more effective database marketing segmentation: The impact of birth order.

Higher level skills training and SMES (1998)
Journal Article

Teamworking and labour regulation in the autocomponents industry (1998)
Journal Article

This paper examines how particular structural pressures external to the firm can combine with the internal micro-dynamics of workplace relations and conflict to create a mode of labour regulation which corresponds to a 'Japanese style' teamworking ra... Read More about Teamworking and labour regulation in the autocomponents industry.

The strategic application of internal marketing - an investigation of UK banking (1998)
Journal Article

It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to utilise internal marketing as a means of reducing the service gaps postulated... Read More about The strategic application of internal marketing - an investigation of UK banking.

The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms (1998)
Journal Article

Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sect... Read More about The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms.

Female earnings and gender differentials in Great Britain 1977-1994 (1998)
Journal Article

This paper employs an extremely large but comparatively under-researched dataset, the New Earnings Survey, to construct a model of female earnings in Great Britain from 1977 to 1994. This study is the first to utilise the dataset's panel nature. Unus... Read More about Female earnings and gender differentials in Great Britain 1977-1994.

Critical factors of effective project management (1998)
Journal Article

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article

Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.

Called to account (1998)
Journal Article

Donor lifetime value: An empirical analysis (1998)
Journal Article