Adrian Sargeant
Donor lifetime value: An empirical analysis
Sargeant, Adrian
Authors
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1998 |
| Journal | International Journal of Non-Profit & Voluntary Sector Marketing |
| Print ISSN | 1479-103X |
| Publisher | Wiley |
| Peer Reviewed | Peer Reviewed |
| Volume | 3 |
| Issue | 4 |
| Pages | 283-297 |
| DOI | https://doi.org/10.1002/nvsm.6090030403 |
| Keywords | donor, lifetime value, empirical |
| Public URL | https://uwe-repository.worktribe.com/output/1101550 |
| Publisher URL | http://dx.doi.org/10.1002/nvsm.6090030403 |
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