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All Outputs (27)

Community of Practice in a seminar setting: An action research approach to graduate employability and skills in higher education (2023)
Thesis

United Kingdom higher education institutions play a valuable role in preparing students for graduate roles through the development of employability skills and preparedness for employment. This study explores the impact of a transitional Community of... Read More about Community of Practice in a seminar setting: An action research approach to graduate employability and skills in higher education.

Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development (2020)
Presentation / Conference Contribution

This doctoral study evaluates the effectiveness of a transitional Community of Practice between employers, students and academic staff in a first-year marketing classroom. Through cocreation processes embedded in three action research cycles, all sta... Read More about Communities of Practice in the first-year business classroom: Cocreation through action research with employers, students and staff for employability development.

Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves (2019)
Presentation / Conference Contribution

As TEF core metrics place growing focus on graduate employability as a determinant of UK universities’ success, universities seek increasing collaboration with employers. This paper explores the impact of a doctoral Action Research (AR) project devel... Read More about Communities of Practice in the first-year business classroom: developing students’ meta-cognition for employability through modelling against future selves.

Social Marketing (2012)
Book

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.