All Outputs (7)

Business-to-Business Marekting (2017)
Book

Written from a European perspective, this comprehensive yet concise text covers both the theory and practice of global business-to-business (b2) marketing.
New to the 4th edition:
'Scenario' boxes provide reflective decision-based scenarios for stu... Read More about Business-to-Business Marekting.

Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation (2011)
Presentation / Conference Contribution

UK social marketing academic capacity mapping (2008)
Report

"UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London (2008)
Report

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.

Services marketing curriculum development: mainstream or specialist study
Presentation / Conference Contribution

The teaching of services marketing
Presentation / Conference Contribution