Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation
(2011)
Presentation / Conference Contribution
All Outputs (6)
UK social marketing academic capacity mapping (2008)
Report
Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article
Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.
Services marketing curriculum development: mainstream or specialist study
Presentation / Conference Contribution
The teaching of services marketing
Presentation / Conference Contribution